
The serif font is usually characterized by the small extra stroke (also known as serif) that is present at the end of a letter or symbol. When paired with visual representation, it can serve as an excellent way of identification for the viewers.īefore delving into the details of the best font for e-commerce websites, let’s look at the five main types of fonts. When you start using a particular pattern of fonts on your official website and present the same with some rhythm, it helps build brand recognition in your customers’ minds.

In this way, your audience can determine which text should be paid more attention to than the rest. For example, you can use subheadings or bigger font sizes for such information. You can achieve the same by using suitable font types and sizes to create a differentiation of texts that you might deem to be more important than the rest. Information hierarchy refers to categorizing information inside a content according to its importance. When used effectively, typography can make even mundane text appear attractive and interesting to your audience. For example, you can create some interest in the content by highlighting certain aspects of the text with captivating fonts. Therefore, you should always be as creative as possible while selecting the fonts for specific text. Furthermore, your font’s color and text size also plays an important role in targeting your respective audience.Īlthough it is quite easy to attract your readers by using suitable fonts for your website, retaining their attention can take time and effort. Therefore, it is always recommended to use such fonts that are easily readable. Readers should be able to perceive the information from the text in a hassle-free manner. The font that you select for your website must add some sort of value to your text. The benefits of choosing the right fonts for your business are numerous. The Benefits of Choosing the Right Fonts for Your Website Helvetica is an example of a typeface that comes alongside various specific fonts, such as Helvetica Light or Helvetica Bold. Helvetica is the perfect example of a typeface that provides as many as 36 different types of options. One small example to help you get a better understanding would be Helvetica. On the other hand, a font tends to be more specific and has individual weights and styles.

Simply put, a typeface is a digital representation of a text that comes alongside various designs. Please note that a font is not the same as a typeface. However, you should never overlook the website font or what we commonly refer to as typography.

Whether it is choosing the perfect visuals or curating an awesome color palette, something or the other always goes unnoticed during the whole process. Numerous factors must be considered when creating a website during the design process.
